The Appinop Blog

Brands across the globe are spending a huge amount of money on acquiring users. But this is just the beginning of your business. After acquiring users, the prime challenges for business owners are enhancing engagement level and retention level.

 

App engagement and retention are two metrics that decide the success of an application. So, if you are not focusing on these two metrics then you will fail to generate revenue and with due course of time, the business might collapse as well.

 

User engagement metrics refer to how frequently and how long a user interacts with your products or services.

 

And the second metric, user retention refers to the ability of a product or service to keep its users over a certain time period. A high retention rate means users tend to return to your brand for enjoying your services.

 

And the same aforementioned metrics also go with the fantasy sports industry. As we all know, without active users, your fantasy sports platform would not yield any business value.

 

But the question is how to engage and retain active users for your fantasy sports platform.

 

Apart from offering the best gaming experience to your users, you need to provide add-on data-driven features to your ardent fantasy sports users. With fantasy sports like a business, you need to offer sports data services to your active users so that they can enjoy the fantasy game to the fullest.

 

It’s imperative to search for the authoritative and experienced sports data provider who can make your fantasy sports platform stand out.

 

You can transform your fantasy sports platform with dynamic sports-related data. There are lots of Sports API services that are offered by sports data companies. Ask your fantasy sports app development company to integrate these API Services into your fantasy sports platform.

 

Some of the Sports data API services are listed below:

 

• Fantasy Cricket API Integration

 

• Fantasy Football API Integration

 

• Fantasy NBA API Integration

 

• Fantasy NHL API Integration

 

For more detail, read here: Where do Fantasy Sports sites get their data from?

 

There are lots of Sports Data companies worldwide that are providing sports data services to IT enterprises, global brands, sports media houses & broadcasters, and fantasy sports operators. But to avail of data services for your online fantasy sports platform, always do in-depth research to pick the best sports data provider.

 

Some of the sports data providers that are doing well in the market are listed below:

 

• Opta Sports

 

• Sportradar

 

• Gracenote

 

• Enetpulse

 

• FantasyData

 

• STATS

 

Sports Data Services that Engage New users and Retain Existing Users

Sports data companies collect, analyze and deliver in-depth sports-related data such as match schedules, team scores, player scores, statistics, play-by-play details, and information related to team and individual players for the world’s well-known professional sports leagues.

 

The sports data providers offer real-time scores and stats to the media houses, gaming, and fantasy sports sites serving sports fans useful information they require to keep monitor their favorite teams and players.

 

League Coverage

Many well-known and big sports data providers offer data for more than 3000 leagues and competitions globally such as the NFL, MLB, English Premier League, ICC World Cup, F1, Tour de France, and Wimbledon as well as various global events such as the Summer Games and the FIFA World Cup.

 

Scores and all types of Stats

The sports data companies offer Live scores, play-by-play details, historical results and records, match schedules, player profiles, and athlete biographies via APIs and hosted solutions to customers.

 

AI-Enabled Post-Match Analysis

By leveraging artificial intelligence technology, you can add this AI-enabled feature for your users to perform smart analysis for their next fantasy sports gaming contest. Users will be able to do in-depth analysis after the contest ends. This amazing feature will really facilitate your platform to engage and retain your users.

 

Match Highlights 

Even after the contest ends, users stay on your fantasy sports platform to watch the quick highlights of the complete game and action-packed on-field moments. You can re-engage your users with this feature.

 

LeaderBoard

Fantasy users can see their contest ranks, overall ranks, contest points, and total points earned in the contest. The leaderboard feature boosts user engagement with your fantasy sports gaming platform. It boosts users’ interest to perform better in the upcoming contest.

 

Sports News and Match Photographs

An excellent sports coverage needs words and images that capture the exciting match moments. The best sports data company has seasoned editorial teams that produce game previews, pre-match and post-match roundups, feature stories, news related to players, venue, weather forecast, and other news updates, and also feeds of official snapshots.

 

Players’ Biographies

Another interesting sports data service is “know your players”. Lots of sports data companies produce biographies for tons of sports players, featuring personal details, career milestones, wins and losses, teams associated with, and other vital information. This player’s biography app feature will help your fantasy sports platform to improve the user engagement level.

 

Wrapping Up

Apart from fair gameplay and loyalty programs, your platform needs other engaging elements as well to make a difference. Sports data is the magnet that can attract users to your fantasy sports website.

 

With players’ statistics and other information related to sports, your fantasy sports platform can improve the overall gameplay and keep your users engaged with your online fantasy sports gaming platform. Shift your fantasy gaming platform to the next level, by offering live in-play scoring, team & player statistics, and sports commentary, snapshots of match moments, news & updates to engage your new users & retain your existing users across platforms and channels.