IPL: Driving Force Behind The Rise Of Fantasy Cricket In India
As we all know that India is a nation that has unity in diversity. The country has an accumulation of different beliefs and cultures where fellow countrymen follow different religions. One such religion in India is the cricket game. The game binds fellow countrymen. And when we talk about the Indian Premier League (IPL), the level of enthusiasm of Indians touch sky-high. This mega cricket event is celebrated every year as a grand fiesta.
As we all know IPL is a T20 cricket format tournament. Due to the nature of the tournament, the number of overs is limited to 20 overs per side. That’s why the bowlers and the batsmen start the match by switching on their attack mode. The tournament guarantees an action-packed of 200 minutes. Breathtaking bowling, stunning shots, and spectacular fielding are the elements of IPL matches, offering the cricket fans what they love to have. This grand tournament directly appeals to Millennials and Gen-Zs who are willing to have instant pleasure. IPL is the ultimate source of fun and entertainment for both players and viewers.
Last year, Dream 11, one of the leading fantasy sports platforms, has bagged the title sponsorship of IPL 2020. This title sponsorship depicts how the grand fantasy sports industry has become in India. Dream11 managed to outbid big players such as TATA and Byju’s. With this achievement, fantasy sports is shifting to the mainstream and is set to be a household name in the near future.
This platform has a huge business potential if entrepreneurs find the right fantasy cricket app development company for creating online fantasy cricket platforms.
According to KPMG estimates, the market for fantasy sports is close to Rs 16,500 crore in terms of the contest entry amount (CEA) and around Rs 2,500 crore in terms of revenues of operators, as on FY20. KPMG data shows overall OFS operators’ revenues stood at Rs 920-plus crore in FY19 and increased by almost 3x to Rs 2,470 crore in FY20, driven by growth in user engagement and CEA.
Reasons Why IPL is Driving Force behind User Engagement with Fantasy Cricket
1. Grand Tournament–IPL is one of the popular and grand events for cricket sport in India. It appeals to everyone including famous personalities, Former cricket players, business tycoons, and popular celebrities. Many celebrities and sports players are the brand ambassadors of various fantasy sports platforms.
List of brand ambassadors in Fantasy cricket
Dream11- MS Dhoni
MyTeam11- Virender Sehwag
My11Circle- Sourav Ganguly
MPL- Virat Kohli
With fantasy cricket platforms, users can be part of such mega event by playing and winning cash. Apart from that, as a fantasy cricket platform owner, you can introduce some exciting features such as a meeting or have a word with a brand ambassador as part of a loyalty program for your users.
2. Seasoned & Well-known Players across the globe – IPL is a cricket platform where you can get to see eminent cricket players from all over the world playing for their teams. By developing a fantasy cricket gaming app and introducing IPL matches on the fantasy cricket platform, users can get vast options to pick their favorite players based on their on-field performance and make their own team start playing online IPL from anywhere. However, users need to be wise and thoughtful to select real players. This is because the on-field performance of selected players in an actual IPL match will help users to win the match and make money.
3. Series of matches –IPL tournament will keep cricket viewers engage with a wide array of cricket matches. Even cricket fans may get a chance to enjoy one or more matches in a day. As a fantasy cricket operator, you can introduce IPL fantasy matches on your platform to provide a plethora of online matches for cricket lovers to play fantasy cricket online.
Wrapping Up
An Online fantasy cricket platform is the best medium for cricket lovers to get connected closely with their beloved game. By making use of their cricketing knowledge and other cricket related news, fantasy players can devise their fantasy cricket strategy to get a win. Playing a virtual IPL is really amazing experience.
As an entrepreneur, grab the opportunity to be a successful fantasy sports business owner by investing in fantasy cricket app development in this IPL2021. Make your own fantasy cricket platform like Dream11 and grow your user base in this IPL. You can even customize your fantasy cricket app by integrating add-on features to make the online fantasy cricket platform more engaging.
We at Appinop, have immense experience in designing and developing fantasy cricket platforms that serve unmatched gaming experience to cricket lovers. Our fantasy cricket app developers have a blend of technology and creativity to present engaging and robust fantasy cricket gaming platforms. Our cricket-passionate fantasy sports development team works on all aspects of fantasy cricket development to deliver top-notch fantasy cricket gaming platforms.
IPL 2021 is not too far, if you are willing to create your own fantasy cricket platform like Dream11 or want to add some extra features for your existing fantasy cricket platform, get connected with Appinop. Share your requirements with our subject matter expert. Run your own online fantasy cricket platform and grow your user base whilst increasing your revenue.
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Abhinav Chatterji
Abhinav Chatterji is part of the Digital Marketing team at Appinop Technologies. With a fine ability to craft writing pieces that present unique and fresher thought perspectives on different technology and business innovation factors, he creates content that connects with users. His deep-researched theories and valuable insights on industry-wide topics illustrate his accomplished writing portfolio. Product reviews, cost factor analysis, subject reasoning, and dissecting technologies are his power-traits.