With the increasing usage of smartphones, the global mobile application market size is projected to reach $407.31 billion by 2026.

 

Though, with this mobile app revolution, there is a tight competition in this segment. In this racing of mobile apps, you need to keep an eye on your app so that it doesn’t get invisible in long lists of app stores. What we want to say is, you need to look for the success of your app.

 

Every business is switching to mobile apps for success. And the online gaming industry is no exception. Online gaming companies are investing in mobile game development by collaborating with top mobile game app development companies to increase their footprint and to multifold their revenue generation.

 

In the Mobile Games segment, the number of users is expected to amount to 1,865.9m by 2025.

 

We all know mobile game app user acquisition is the central metric for measuring the success of a mobile gaming app. However, without active users, heavy app downloads won’t generate any business value. Mobile gaming companies are spending a huge amount of money on acquiring users. But the acquisition is just the starting phase, thereafter acquiring users, as a game publisher your brand’s value and ROI lie in engaging and retaining them.

 

The two imperative metrics -mobile game app engagement and mobile game app retention that offers deep insight into the success of your mobile game development solution, be it your Poker game app development or online chess gaming platform or casino game app development. Poor app engagement and retention will lead to failure of your online gaming platform, while high engagement and retention will enhance your brand footprint.

 

App engagement is a metric used to measure user interaction with your mobile gaming app. The metric includes how many online gamers are active on your app and how many of them frequently using it after installing your gaming app. There is no point in getting the app installed in your app user’s smartphone and not using it or using it sometimes.

 

App user retention is one of the metrics to measure the success of your gaming app. This metric measures not only how successfully you have acquired new users, but also how successfully you are satisfying your existing game app users over a certain time period.

 

What Enhanced User Retention and Engagement Mobile Gaming App Bring?

 

• Uninstall rate reduces

 

• Overall gaming app usage increases

 

• Multi-fold growth in revenue

 

• Conversion of app users into loyal customers

 

• Expansion of the brand’s user base

 

 

7 Must-Have Features for Engaging and Retaining Game App Users

 

The following 7 key mobile game app features will give a boost to app engagement and retention can assist in reducing an app’s churn rate, and also help your online gaming platform to see the exceptional results in terms of user loyalty and ROI.

 

Multiple Game Variations

 

As a game publisher, you must ask your mobile game app developers to include multiple game variants for a particular mobile game. Suppose you are willing to build a rummy game app, then you must include some rummy game variants such as Pool Rummy, Deals Rummy, Point Rummy, and many more. This feature will help your gamers to have options to play the game and will lead to high user engagement and of course retention.

 

Push notifications

 

The notification feature is one of the important features to include while developing a mobile game app. As a gaming company, you can notify your loyal users with some new gaming updates, offers, upcoming tournaments, news, and lots more.

 

Social Media Integration

 

As you today, social media is the second home for all of us. Your game developers must integrate social media platforms such as Facebook and lots more with your online gaming platform. Online gamers can share their gaming experience with other players or even play tournaments with them.

 

Referral Bonus

 

The referral program is one of the effective features of creating awareness and engagement for your online gaming platform. Here, players have the chance to win exciting prizes and bonuses by just asking their known and friends to join the game.

 

Loyalty Reward/ Online Gifts

 

Everyone wants appreciation and rewards for their good works incorporates. The same principle applies to the gaming industry too. The loyalty program is bringing a revolution in the online gaming industry. Online gaming companies are offering loyalty programs such as rewarding gifts, incentives, coins, and lots more, each time players unlocking gaming levels. Game app developers are including reward and incentive features to make the game more exciting and engaging for gamers.

 

Add Friends

 

Your gaming app must have a feature for your users to invite and add friends to play the game. This enhances user engagement and expands your user base.

 

In-App Chat

 

This messaging feature really helps users to make the community and make your gaming platform bigger. Players can send emoji’s, stickers, chat with friends or opponents at the time of playing the game. This helps in maintaining the engagement level.

 

 

Summing Up

The aforementioned features are imperative for developing any mobile game app such as creating a Rummy game app or building a board game app like Ludo or making an online gaming platform like PUBG. As a game publisher, you should not only look for an app download but also aim at how to engage and retain online gamers to make brand loyalty. Along with app user acquisition, app engagement and user retention are also equally important. Transforming mobile game users into loyal, long-term customers will enhance average lifetime value (LTV) and generate more ROI for your online gaming platform.

 

We at Appinop, design and develop various feature-packed mobile game apps for clients across the globe for the past many years. Our game app developers are well experienced with the latest technology stack used in the online gaming industry. We build mobile gaming apps that are robust, user-friendly, secure, and flawless. Our value-added features help online gaming companies to have high engagement and user retention rates.