Whether you are designing a new website or renovating the existing one, you are expected to follow specific factors related to website design that would help you obtain the desired results. As a website owner or developer, you are expected to follow certain web design rules and implement suggested techniques and practices so you receive proper user response and greater conversion value in 2020.

 

In addition to following the right website design approaches, it is equally important to pay attention to the latest trends related to modern web design. When you tend to follow the latest website design trends, you can be convinced of ensuring improved results for the overall website performance. Website designers or developers are known to make use of the leading website trends for incorporating modern website design patterns into the respective product design using offshore website development strategies. This allows your website as well as products to appear fresh and desirable to the end customers.

 

Which Website Design Trends to Adopt in 2020?

 

When it comes to the latest website design trends 2020, it is all about ensuring the perfect mixture of the high-tech aspect of the ever-evolving technology and visual aspect of the modern graphic designs. Website designers can look forward to becoming highly creative by adopting the latest website design trends. Here are some as per the suggestion of a top website development company:

 

• Combination of Bold Colors & Simplicity: As more businesses are increasingly seeking the opportunity to stand out from the rest, an increasing number of website owners are expected to continue adopting the trend of following bold & bright colors on the entire website design. The bright & bold colors in typical website design not only appear immersive, but they also serve to be attractive when it comes to drawing the attention of the target audience. This is the strategy utilized by most online brands out there.

 

In addition to this, when you go against the grain, it can help in adding a great deal of attractive touch to your website design at the same time. You can go forward with the option of selecting safer shades or shadows for the website design. This helps in reflecting the forward-thinking approach of the particular brand along with its daring and eccentric personality. On the basis of the particular target market of the given brand, the choice of the website design color helps in inducing loyalty as well as association.

 

• Utilization of Dynamic Illustrations, Integrated GIFs, and Animations: The trend of inculcating videos in website design became a big-time hit in 2017. However, when you introduce videos in your web design approach, it tends to make the website slow and difficult to load easily. Even after this drawback, motion graphics tend to be highly popular with the viewers across the world. The motion graphics help in taking up less time for loading up on the website in comparison to the outright motion images like a good-quality video.

 

• Utilization of Gradients 2.0: When it comes to product or website design, the concept of ultra-minimalism has dominated the industry for quite a long time. While minimalism has been a famous concept, the end-users got bored out of the same. As such, the designers started experimenting with multiple visual graphics and styles.

 

A particular style that they found interesting was gradients. Lately, in 2019, gradients started replacing dull, monotonous colors. Gradients help in adding great depth in flat styles while making the same appear more attractive interestingly. Gradients serve to be a versatile tool that is being utilized in multiple contexts like the color filters, background for the website’s content, or functional elements like call to action buttons.

 

• Abstract Illustrations: There is no denying the fact that when you make use of a customized illustration style using custom web development; it serves to be an excellent way for making your brand stand out. Original illustrations tend to be a part of the brand or product DNA. While the competitors are capable of copying the color scheme and other features of the website, they will not be able to capture the exact illustration.

 

In the recent few years, digital illustrations have taken the website design industry by storm. However, with the presence of a myriad of illustration styles around, it has become quite hard for the end-users to match a specific style for a particular company. With the aim of making the illustrations highly effective, the website designers of the world have started embracing the concept of abstract illustration styles.

 

• Bold Fonts: When you visit the websites of most of the industry leaders out there, you will tend to notice the headline firsthand. The imagery will not grab your attention at first –but the text. While observing the headlines of such websites, you will find that the headlines are mostly made in bold fonts. When you make use of the bold or heavy fonts for the website’s headlines, it helps in adding more visual weight to the given message while directing the readers where they are expected to glance first. When you consider the same from an aesthetic approach, heavy or bold fonts are known to give the website design a highly contemporary and advanced feel.

 

As the release of iOS 13 took place, the advent of the bold headlines became more prevalent. When you would analyze the given website design trend in terms of its overall usability, you will observe that bold fonts help in creating a great contrast for your website’s appearance. In addition to improving the overall readability of the available text, heavy fonts also help in improving content comprehension. This is why the utilization of bold fonts is becoming a hot-topic amongst mobile designers.

 

• Geometric Shapes: These design trends are powerful tools when the designers are looking forward to creating highly appealing visual effects on the website. In most common aspects, the geometric shapes are mostly utilized for creating effective visual dividers between multiple sections of the website.

 

Lately, in 2019, web designers started using geometric shapes in a more interesting manner. Most of the leading product or website design teams made use of the advanced geometric shapes for conveying a special feel. For instance, soft geometric designs or shapes helped in delivering a highly interesting and futuristic feel to the website. At the same time, the utilization of sharp edges and lines conveyed a rustic and strong feel. The given website design trend is used in combination with other design aspects, including bold fonts and gradients.

 

• Emotional Website Design: Wish to draw the attention of the end-users by using some emotional connect? The latest emotional website design trend can help you out. There is no denying the fact that design is a strong tool for ensuring effective communication. For a longer period, the entire product or design team was primarily focused on delivering greater usability with the help of website designs. However, the latest approach inculcates the shift from usability to delivering the perfect emotional impact amongst the end-users. As such, in the modern era, organizations out there are rapidly moving from the utilization of neutral, basic designs to the design delivering some emotional impact.

 

The designers out there have tons of interactive tools that help in creating an emotional connect with the target audience. For instance, you can consider making use of some humor in the website design to attract visitors. At the same time, you might as well consider using simple animated effects for creating interactive micro-communications with the end-users.

 

• Data Visualization: For most users, it becomes easier to comprehend some information when the same is present visually –in comparison to the text format. This is the reason why data visualization is becoming an important tool when you wish to create highly compelling and interesting visual theories through your website. The presence of stories on the website can help in captivating the target audience while enticing them to know more about your brand.

 

• Hero Video Headers: When it comes to a product or website design, the rule implying that you should just show and not tell, is a fundamental concept. When it comes to the overall concept of visual design, imagery plays a crucial role. This is because it allows the website designers to deliver the primary idea instantly and effectively. For several years, the designers across the globe have been using static imagery for conveying the main idea. However, the scenario has changed in the modern era.

 

The advent of high-speed Internet connections has made it simpler for designers to transform the main page into engaging movie-type experiences. This is the reason why we are observing a rising number of websites using short video clips on the respective home pages to draw the attention of the target audience.

 

Conclusion

While you might come across some familiar web design trends, there are others that are gaining huge impetus in the modern era. As web designing tools and technologies are advancing at a rapid rate, the website designers are leaving no stone unturned to make the most of the latest website design trends.