The Appinop Blog

If you own a grocery business, then you definitely need to develop an app for your business. Wondering why?

 

Previously, consumers used to buy groceries from local markets and shops. Later, these markets were replaced by supermarkets. The reason being that consumers can now purchase everything they need under one roof. There is assurance for the consumers that they will be getting good products in exchange for their hard-earned money. Nowadays, people use apps for every little chore. From buying clothes to ordering medicine – everything can now be done by an app on a smartphone. So, why not grocery shopping? No matter how big or small your grocery business is, it is always a feasible idea to hire a grocery app development company. But why is it so important?

 

Rise of the grocery app

According to several pieces of research, it can be seen that the use of grocery app is predicted to increase at least five times in the next decade. Several countries, such as the U.S.A. has consumers who order groceries through an app. Nielson State research indicates that 25% of consumers use their smartphones or tablets to order groceries, make the grocery list, engage in price comparison, and look out for discounts. It is expected that grocery apps will boom in the future.

 

If you own your grocery store, here are a few reasons why you should hire a grocery delivery app development company to develop an app for your business:

 

1. Helps to save a lot of time

 

One of the most important reasons why grocery delivery apps are a rage amongst consumers worldwide is that it helps to save time. They need not visit a grocery store on their own every time they need to buy something from the grocery store. With just one click, your consumers can order whatever they need online. On average, a person spends around 41 minutes in a grocery store. This indicates that every consumer spends around 53 hours each year in a grocery store. They have to look for a cart and search the whole grocery store to look for the item that they are looking for. The consumers have to ask the representatives at the grocery store to avail discounts and compare prices.

Moreover, it is a hassle to wait for so long and stand in queues at the billing counter. Hence, consumers now prefer to use an app where they can purchase whatever they need in just a couple of minutes. Consumers can be anywhere, in your office or at a party, and still buy groceries for your place. This is extremely helpful in case they need to purchase only one item.

 

2. Tracking the order

 

Even though several grocery stores offer home-delivery facilities, it leaves a sense of ambiguity in the minds of the consumer. The delivery is never on time, and often, it can be a hassle to wait for your groceries to order. But if you decide to invest in on-demand grocery app development for your grocery business, your consumers will be able to track their order. This can make things easier as they can co-ordinate the timings and stay at home to collect their groceries. This helps to increase customer satisfaction and turn them into loyal clients who will only purchase groceries from your app.

 

3. Understanding consumer behavior

 

Apps help to understand the behavior of your consumers. This, in turn, helps you to change the flaws in business. You will be able to gain insight into the likes and dislikes of your consumer. You will also get to know about the preferred timings of ordering by consumers. This way, you will be able to help you to cater to the needs of your consumers as you will be able to deliver tailor-made services for them.

 

4. Flexibility in terms of payment modes

 

Deciding to invest in a grocery app development company can be beneficial as it helps to increase the flexibility of payment methods for your consumer. They can avail net banking along with credit and debit card options if they get to purchase groceries using an app. Consumers like to avail of the usual discounts that one gets when they opt for the online payment options. This will lead to consumer satisfaction and act as a huge boost for your grocery business.

 

5. Providing a lot of options to your consumers

 

In case a consumer visits a grocery store, not only is it tedious but, in some cases, impossible to check out all the brands. Moreover, there might not be enough space to incorporate all the brands under one roof. This problem can be solved when you decide to hire a grocery delivery app development company.  In the case of an app, your consumers will be able to choose from a wide range of options. It will be easier for them to read the ingredients and make the right choice. In case your consumer doesn’t get the desired product, he/she can look for other options that are similar and fits in his/her budget. This will stop them from going to other grocery stores and help to increase their loyalty towards your grocery business.

 

6. Helps you to get feedback

 

Apps are often helpful because they provide the consumer with rating scales. In case they are unsatisfied, you can improve your service by looking at the ratings. Moreover, consumers can also feed in their comments that might act as constructive criticism. It will help to bring in the necessary changes that will help your grocery business to grow.

Similarly, if consumers are happy with your service, they will be providing you with positive comments and high ratings. This will act as a motivation and help you to move forward with your business. This facility cannot be availed in a physical store and can only be achieved by using an app. Often consumers are reluctant to share their true opinions face to face. An app will help you to get a more accurate analysis of your business and its standing in the market.

 

7. Time flexibility

 

Grocery stores have a particular opening or closing time. Hence, it isn’t very easy for consumers who are working to reach your grocery store within the time period. However, in the case of an app, this time barrier can be removed. Consumers will be able to place an order anywhere and anytime they want. No matter what time it is, they will be able to get what they want, and it will help your business to gain more loyal customers.

 

8. Giving out more discounts

 

With a lot of competition in the market, it is difficult to establish a successful grocery business. Other businesses that have grocery apps often give out discounts and offers to lure in customers. If you do not have an app for your grocery business, you will not be able to pace up with them. Developing an app for your grocery business will help you to shelve out more offers and discounts. This will, in turn, bring in more customers and help you to be at par with your competitors.

 

9. Helps to maintain consumer budget

 

Often in a store, consumers tend to buy more than they need. This makes them unhappier when they go back home, considering the extra expense they incur unnecessarily. However, in the case of an app, it will be easier for your consumers to come up with a fixed budget and follow it. This will help to increase customer satisfaction and help you to gain the trust of your customers.

 

10. Helping with the loyalty program

 

You can come up with a loyalty program in case you decide to develop an app for your grocery business. Apps help you to track the existing along with the new consumers. You will be able to provide discounts and offers for your loyal customers and establish a loyalty program for your business. This will attract the attention of the new consumers as they would want to be part of the loyalty program. Creating an app for your grocery business will help you to stabilize the existing customers and convert the new ones into loyal clients.

 

According to several kinds of research, loyal customers tend to spend at least 67% more than the new ones. This will help to generate more revenue for your grocery business and help your business to grow.

 

Thus, by deciding to hire a grocery app development company in order to create an app for your grocery business, you will be able to elevate your customer service experience. Moreover, it will help you to get an edge over your competitors and keep you one step ahead in the game. You will also be able to compete with the big names in the grocery business and take your business to the next level. If you hire a good app developing company, all your queries will be answered, and your problems will be solved.