The Appinop Blog

Technological advancement is the most dominant factor in pushing various industries to the brink of their brilliance. The Real Estate industry has not been an exception either, being affected similarly by the changes in the market conditions. As far as the realty vertical is concerned, the changes have also started showing in the behavior of the customers, vis-à-vis their demands. This transformation in several areas of the market scene has inevitably seen a surge of investments coming in for the development of Custom Realty Sector technology Solutions through on-demand real estate applications and mobile application development services.

All the processes pertaining to the Real Estate industry are now being led by the idea of enhancement of customer experience, in which the role of digital technology role is undeniable.  Be it the tedious process of searching for properties, visiting them, or purchasing / selling them, there are no exceptions. More and more on-demand real estate apps are now making way into the scenario, thus providing much detailed insight into the customer’s experience in the real estate market. Once a real estate company figures out the way to becoming the early bird in adapting to the tech views, it would be reaping the benefits of a head start, leaving their more traditional competitors behind by miles.

Here are the top five tech trends to watch out for in the Real Estate industry.

1.     Real Estate On the Mobile app

Talking about tech trends in the real estate market, the first area that deserves mention is the creation of centralized platforms where clients can search for real estate listings via mobile and web apps. Gone are the days when the process involved a meticulous perusal of the classifieds, marking the feasible options and physically visiting the sites before making an informed decision.  The process was tedious, time-consuming as well as exhausting. In the present times, thanks to the mobile application development services, one can do just as much, while enjoying the comfort of their house at the same time. All one has to do is just narrow down their searches by selecting the preferred criteria viz. budget, area, locality, etc. and the on-demand real estate apps will do the rest of the job. The apps will not only find the perfect house as per your preference but also find your agents and help you sell properties if you have any. They also give you notifications about any new listing that might be of interest. These apps are, therefore, nothing but an integrated platform for all your real estate needs, thus digitizing the industry as a whole.

This also creates the room for personalized searches for customers who already have their home sweet home painted in their minds. The pre-coded filters will make that particularly easy, and users can easily find the perfect property that matches their requirements. There is also the option to keep your customized searches saved, in case you are unable to find anything suited to your choices at the moment. The on-demand real estate applications will notify you immediately when something similar to your saved choices is added to the listings. Once you have made a choice, it will also show additional information like nearby schools and hospitals and other amenities that matter. Isn’t that just perfect?

2.     Smarter Use of Data

The most important factor in running a real estate business is the management of the properties. Data processing has been one of the most dominant ways of making this happen efficiently. Big data is, therefore, no longer just a buzzword. As far as other industries are concerned, they have already figured out ways to leverage it for their advantage. In the real estate market, there are several points of contact with the real estate companies with their potential customers. These events of communication with the customers come to great use as more and more companies try to reach out to their target customers. Big data has made it possible to make predictions about the intent and behavior of the customers, whether present or potential. Past data about the trends and patterns in customer behavior provides a considerably useful insight into the realty market.

Using historical data for business improvement is nothing new. But using them for prediction of customer behavior and tweaking the policies accordingly goes a long distance in improving the market conditions as a whole.

3.     Integrating VR with Real Estate

As already mentioned, the traditional ways of searching and purchasing properties are not only inconvenient but time-consuming as well. When the customer and their properties of choice are geographically distant, the problems become all the more evident. Virtual reality is one of those tech trends, which can act as the ultimate solution to these problems. The customers, with the use of Virtual Reality, can take a tour of their coveted property remotely, without physically visiting it at all.

Mobile application development services in the real estate market have successfully integrated VR with their other functions making it one of the most useful trends to look out for. Another thing that VR does is that it makes the listed properties available to the potential customers round-the-clock instead of limiting the window to specific periods. The level of convenience for both the agents as well as the customer increases manifold automatically.

Customer service nowadays is all about increased convenience and better service what other better option is there to make it happen than giving you the best choices and not having to move you from your house at all.

4.     IoT

We have all heard about the Internet of Things, and many of us have never really understood what it refers to. If you are really interested in knowing its functions, looking at it from the perspective of the Real Estate is probably the best bet. The IoT in the context of residential or commercial spaces is nothing but a mode of evolution of the concept of the automation of homes. With the intrusion of technology in almost every aspect of life, the demand for smart homes has also increased amongst the present generation. This essentially means that the current generation wants their living as well as working spaces to be connected digitally.

A perfect example is the smart thermostats that function from the data it picks up from its motion sensors. It adjusts the temperature based on whether or not there is someone in the room. Similarly, the fact that mobile phones can now double as your remote control to regulate a number of functions in your homes is just another example that explains how IoT can revolutionize the Real Estate industry.

5.     Cloud Technology

Cloud is the tech trend of the century, and it has successfully revolutionized so many industries in recent times. It goes without saying, therefore, that the cloud technology will have similar effects on the Real Estate industry as well. When integrated properly, the cloud tech can take care of the property management software entirely. Starting from improved scalability and security to greater cost-efficiency and accessibility, the cloud can help in achieving almost each and everything. So if you have a Real Estate Company and if you are looking forward to making it work, it is high time you shifted to the clouds and gave your business the legitimate chance to expand the boundaries.

Conclusion

Technology is thus obviously the kind of catalyst, which will always keep you a step ahead of your competitors in your niche market. All you have to do is understand how to use it to the best of your abilities and make the most of it. These technologies will not only make your concern a favorite amongst the present generation but also create scopes for better customer experience. All this has enabled the real estate sector to do away with its innate traditional passivity and add more value to its operations as well as assets keeping aside the usual mere revaluation.

To make it big in the market, therefore, is dependent on the condition that you do not take it for granted. Every industry tends to lose value and fall behind in this era, owing to several factors. The only way to keep the Real Estate Sector from falling prey to this is by integrating technology with all its core functions and witness how well the two of these go together.