The Appinop Blog

Digital transformation plays an integral part in shaping your business according to the latest industry trends. The main reason why IT companies stay up-to-date with digital transformation trends is to get ahead of their competitors. In today’s technology-driven world, keeping up with the digital transformation trends has become more of a necessity.

There’s no denying that digital technologies and advanced computing services provide the industries with countless growth opportunities. Let’s have a look at the five most important digital transformation trends that improve your customer’s experience, boost the overall ROI, and enhance business performance. The following are the top digital transformation trends that must be followed in 2020.

1. Hyper Automation

As the name implies, automation is the technology that automates tiresome and repetitive tasks that were earlier performed by humans. If you are into any digital business, chances are you are already familiar with the technologies that automate manual jobs. Artificial Intelligence, Machine Learning, and Robotic Automation are a few names that automate tasks and eliminate the need for labors.

Hyper automation has become a major trend these days. In 2020, most digital tasks will be carried out by machines. It will decrease overheads and allow people to focus on productive jobs.

2. Proximity Services

The location has become an important aspect of marketing. There have been many technologies that improve customer experience and boost user’s engagement by refining the location features on smartphones. Businesses can use this technology to their advantage. Wi-Fi, Beacon, and GPS are some of the major location-based features that could allow smoother and faster deployment of location-based services.

3. Human Augmentation

Human augmentation is the process of building a human’s capabilities with the help of advanced technologies. AI and Machine Learning techniques are two of the popular techniques that have countless opportunities for companies. The advanced technology is used to train machines. This helps them to perform jobs that are almost impossible for a human. For instance, Artificial Intelligence allows machines to process a significant amount of data in seconds.

Nowadays, AI-powered websites are able to track customer’s preferences, buying patterns, previous searches, and convenient products. Using this information, they present personalized product recommendations that customers are highly likely to purchase. Processing big data is only possible with AI. The technology has grown to a point where trillions of data can be processed in no time.

4. Practical Blockchain

Ever since Blockchain was introduced in the online world, industries tried their best to implement this secure and fast technology into their business. Blockchain has allowed businesses to streamline their daily operations. The technology is no more limited to cryptocurrency. In fact, it is used by healthcare & wellness, banking, transport, retail, and educational sectors for better management.

From tracking supply chain to recording customer’s data, Blockchain allows businesses to carry all these tasks as fast as possible. Blockchain is already implemented by many organizations. However, it is expected to become a necessity in 2020. More and more companies will rely on Blockchain to make their business transactions smooth and transparent.

5. Conversational Augmentation

If you want to grow your company, you need to focus on the channels of communication. It is important for businesses to leverage all the channels that ensure smooth and fast communication with customers. But that’s not it! You also need to focus on how customers search for your brand online.

Businesses need to understand their customer’s requirements and feedback. This will allow you to improve your company and strengthen your business strategies. Currently, we have seen major growth in the voice-search assistants, chatbots, and virtual assistants. Customers look forward to hand-free communication channels. They rather have the voice assistants search for the special products than going through the hassle of typing the product’s name in the search bar.

Conclusion

Digital transformation is allowing industries to expand at a swift pace. The competition has reached a point where the survival of a company largely depends on how well they adapt to the latest digital trends. The companies that keep pace with the digital transformation trends are the ones that dominate the market.

If your business is looking for a well-experienced and trusted app development company to make your business digitally enabled, Appinop is the one-stop digital solution provider. We have experts who are well acquainted with the aforementioned digital technologies to come up with innovative solutions to expand your customer base and enhance ROI for your business.