The Appinop Blog

In this digital era, every business has got Facebook accounts and almost everyone is using Messenger. So, a messenger bot is the most approachable way for people to connect with your brand in real-time.

 

With custom Chatbot app development, it would be easier for your business to respond quickly to your customer’s complaints and helping your brand to provide quality assured services without using many human resources.

 

Research has shown that 53% of people are more likely to interact with an entrepreneurial approach that lets them directly message them as a means of communication, and over 50% of people believe that messaging is the most modern way of communication in a business. It is not difficult to guess why people prefer messaging over tedious phone calls! It’s fast, effective and provides a solution without any hassle and lead to your conversion optimization.

 

Improving Your Customer Services

 One way you can use Facebook bots in your business is to improve customer services as well as customer interaction. With automated messaging, you will be able to provide your customers with hassle-free platforms where they can get an answer to any queries there is! When you have excellent customer services, it will perk up your conversation rates and put you on a grand pedestal compared to other competitors. It is essential to be in touch with the FAQs people have pertaining to your business and quickly transform them into an automated service where people can find the answers. Offering multiple responses is one the most effective ways of streamlining the queries of your potential customer into a narrower lane!

 

Reaching out to the People

When you make sure that there is an easy and effective way for them to get future answers to the customers about your brand, it is more likely that they will purchase your goods and services. With the implementation of precise information about your brand and also by adding an element of effectiveness and quick responses, there is a higher chance that people will buy from you rather than from someone else who has a faster response rate. There is also a bonus added to this! You can help customers to provide you with essential pieces of information before spending hours of energy in making them loyal to your brand.

Help Building Your Brand Awareness

 You can use Chatbots to create awareness about your area of expertise, especially for those who have recently entered this market as potential customers. Not only does this create interest, but when you appealingly provide information about your brand, it helps to transform your cold audience to a warm audience and become part of the industry, increasing your sales and is a great way for conversion optimization. Provide greeting messages to those who want to partake in conversations, providing a menu at the end of the Messenger, or even engaging in product awareness through direct interactions are easy ways to. Make people interested in your business.

 

Sending Broadcast Messages

 Besides the usual chit chat, you can send broadcast messages to one and all who had once used your services and use your bot for on-demand application. This is an excellent means by which you can help them regain interest in your brand and build them up to use your Chatbot again. These, however, should not all be sales-oriented, and you must not send them too often; once a week seems to be the perfect frequency.

 

You can send broadcast messages to make people more aware of business news, focus them on a blog that will send them back to your website. Moreover, you can ask them whether they would like updates about the vital news and launches of your brand. You must keep in mind that your goal is not to bombard them with information rather keep them in the mix about business interactions and launches. It is also vital that you let your customers choose what kind of information they want to receive and only send them to search for customers who genuinely show interest in your products. You must also provide them with frequent opportunities for them to unsubscribe from messages if they are not affected.

 

Directing People to Your Product Page

Once you have already helped people to warm up to your brand, it is now time to direct them to your product page, which will help you to increase your sales. It is, however, imperative to keep in mind that you make it organic and conversational rather than making a grand sales pitch, which will only divert attention. You can even add a shop button on the Messenger, also though the conversational approach works fine as well.

 

Including Augmented Reality

One of the first people to have had tried Augmented reality in their chatbot is Victoria Beckham, and the kind of response this has gotten her is exceptionally beneficial and favorable to her company. Victoria Beckham uses this is to help people understand whether the sunglasses would suit their faces by using the camera option on the potential customers’ phone. Not only is this a great way to make people interested in her and but also initiate a conversation for making people aware of the brand. This is the reason for using Augmented reality in the chat room and to believe that it will become even more used by other companies for more significant sales.

 

Best Ways to Write Chatbot Messages

 Now that you are aware of how you can use Chatbots to increase your sales and value, it is also essential to know how you can make these messages useful to serve the said functions and initiate on-demand applications.

 

Here are a few practical ways that you can try out:

 

● Use emoticons: Since Chatbots are not all formal and serious, using emojis can be a great way to make the experience friendlier and even creative. Not only will the use of emojis make this platform more fun, but it also instills a sense of friendliness and humor in your customer.

 

● Maintain a Conversation: It essential for you to make sure that you keep the length and the quality of the messages you send conversational rather than informational. Your bot should never post anything more than three messages continuously without providing an opportunity for a conversation or asking a question.

 

● Make It Interesting: There is a number of ways you can add spice to your conversation. One of the best ways you can make your bots more creative and exciting is by adding images and gifs into the mix. You can also try humor and jokes when making conversations with the help of these bots. however, we very cautious when the living in-jokes pictures; different people find different things funny, and you should never hurt the sentiment of others when trying to be funny.

 

● Incorporate Breaks: Isn’t it annoying when you get swamped by messages one after the other without any breaks in between? Make sure you do not do so when using bots in messaging. It is important to use text breaks and provide messages after a few seconds of the gap between the two so that the user does not feel overwhelmed by the messages.

 

● Collection of data: You can use the responses provided by your customers by tagging them and creating subgroups. This will allow you to group your users into specific categories depending on what they like and what they dislike. Once you do this, it will be much easier for you to provide broadcast messages to those who have opted for the service.

 

Further, you can even send groups of messages about particular products to those who are interested in it based on the previous tags placed. This will also enable you to increase the consumer lifetime value by sending them only those things that occupy the area of their interest rather than arbitrarily swamping them with messages. This has been one of the most useful ways of continuing or evoking conversation in potential customers.

 

● Provide options for unsubscribing: You must provide an opportunity for your customers and subscribe to the messaging services. Although your aim is to create more followers of the bots, it is absolutely pointless to you, to have customers who are not interested in your products or the brand itself. It is also crucial that your customers do not feel burdened with these messages that they find unimportant and unable to delete. You can simply do this by adding a bot setting on your menu.

 

Including Bots in Your Marketing Strategy

 There is no point for you to set up a Facebook Messenger; without knowing the advantages of the techniques, you can assimilate the bot services into your existing advertising strategies. These advertising strategies and the bot services must complement one another cannot be used as a replacement for the other. Using the simple technique, you can manifold your sales and services and also able to make loyal customers.

 

Using simple tips and techniques, you can not only create customer awareness but also make them more reliant on Chatbots. Doing this, you can provide the platform for them to find solutions to the problems in no time.

 

Our well-experienced Chatbot app developers provide Facebook Messenger bot solution. If your business requires bot for Facebook messenger, you can drop an e-mail to us at [email protected]. Our subject matter expert will get in touch with you and discuss it in detail.