The Appinop Blog

For those who don’t know it yet, TikTok is a social network for sharing short music videos. Operating exclusively on a mobile app, using TikTok is relatively simple for its users. They select music of their choice then associate a video before sharing it, with the possibility of integrating hashtags and a short description.

 

The current world of marketing depends a lot on Generation Z. The list belongs to the technology experts, creators, and creators of self-projection content on social platforms. Some current companies treat this generation as the main public that shapes the sales of their business. TikTok, the social network with 500 million active users, has officially launched its advertising offer. Do you want to advertise on TikTok or any other on-demand fantasy apps?

 

Here’s everything you need to know before you get started

The TikTok social network may not be talking to you too much yet. Widely used by young generations, the Chinese social network claims, no less than 500 million active monthly users worldwide on its mobile application, which has itself recorded more than one billion downloads from her launch in autumn 2017. Audience level, 66% of TikTok users are under 30 years of age. Very popular across the Atlantic and in Asia, TikTok has gained popularity recently in Europe, especially since its acquisition for $ 1 billion of Musical.ly. Can you imagine how big the geo-location for your brand to be promotional is?

 

As is often the case when a new digital advertising offer is born, the number of active advertisers is not large. So, it is often at this point that it is interesting to test a new format, when the competition is still weak, that the prices charged are still affordable, and that the advertising pressure from users is still limited.

 

Which advertisers are relevant to TikTok advertising?

TikTok is a social network that has been breaking record downloads worldwide. The application has already surpassed Instagram in the United States and has been drawing the attention of the public and also of companies. This is an on-demand application platform based on simple to use formula, allows users to create fun, and viral videos. Imagine an application with download numbers larger than Instagram and close to Facebook. This application exists and is called TikTok, a phenomenon that has been conquering a large number of users worldwide. TikTok is considered as a social network and bets on humor to gain an audience. Different companies have already seen great potential in using this tool to win over the public and generate a closer relationship. Here, you can search for clips and users, or browse among hashtags that may interest you. When you click on a video you will see it on full screen. Next, you have interaction icons. You can use ads on TikTok almost like any other social network.

 

Of course, given the young audience of the application, only B2C brands targeting 16 to 30-year-olds will have a real interest in advertising their products, and services via TikTok. Among the most affinity sectors with TikTok, we find in particular –

 

• The world of music (artists, record companies, music streaming services).

• The world of video games (mobile applications, computers, and consoles).

• The world of cinema and video on demand.

• The world of fashion.

• The world of sport.

• The world of games and toys.

• The world of mobile applications.

 

Like advertising on Snap Chat, the prices charged by TikTok for its advertising formats will mean that they will mainly target medium and large companies with a fairly large marketing budget.

 

 What criteria to advertise on TikTok?

For the moment, to create your first advertisement on TikTok, you must first fill out a short online form to be accepted by the company itself as an advertiser. You should first tell TikTok if you want to promote your own products/services or those of a third party. To finalize the request, it will then suffice to provide the country in which you are based and fill in your main contact information as well as your company’s website. The creation and validation of the advertising account generally take 48 hours. Once accepted on the TikTok advertising platform, you will have the choice between 3 advertising objectives when creating your campaign –

 

• Traffic

• Conversions

• Installation of a mobile application.

 

Branded Lenses –

There is currently no minimum advertising investment in TikTok. Similar to the AR filters that you can find on Snap Chat, and Instagram, TikTok Branded Lenses ads offer this feature to brands, which provides a high level of user participation, which could end up being a very popular option to boost the messages of the brands.

 

Campaign Heater –

An in-feed video format for redirecting traffic to a landing page. Here you can encourage Internet users to download a mobile application or go to the landing page of your choice via a short video adapted to the TikTok platform. The content should not be composed defining only the product itself. You have to respond to more extensive content. The auto pump will not work. This content must be prepared for when the campaign takes place. Some brands use TikTok to run Influencer marketing campaigns.

 

Fan base Booster –

TikTok has become the viral platform to send short video content to users, which provides many opportunities for brands. An in-feed video format as well, but this time only geared towards growing your brand TikTok account.

 

Splash Page –

It allows you to broadcast an image, or short video for 3 to 5 seconds when the Internet user opens the mobile application. This format allows users to redirect on click to a landing page.

 

Hashtag challenge –

Another of the forms that are mostly used to advertise on TikTok is the hashtags. Promoting a hashtag for 6 days to encourage users to use it in their creations on TikTok. This has been the perfect origin to connect with millions of active users online. There are various categories of required hashtags which offer you to choose the best Hashtags for your brand promotion.

 

Biddable Ads – Like most social networks, biddable ads on TikTok allow you to set up dynamic bids for advertising spaces, usually through a self-service platform. But, while TikTok launched a beta version of its managed service, it still requires human management, that is, programmatic advertising is not yet a reality on the platform. Thus, there is currently only one ad unit available on TikTok – the video ads shown in the main platform feed. Within this advertising format, there are three action models –

 

• CPC (cost per click).

• CPM (cost per thousand impressions).

• CPV (cost per display).

 

Regarding the orientation, TikTok offers geographical segmentation by age, gender, and geography. In addition, in the advertising of TikTok, you can create personalized audiences, in addition to the possibility of including the audience in the black or white list.

 

How do you create a TikTok ad for business promotion?

Once on the platform, and the advertising format is chosen, you will need to create your advertisement. It is important to note that the descriptions of TikTok In-Feed advertisements cannot contain more than 80 characters. So, you should not rely too much on this text to promote what you want to highlight but, rather choose your images and clips video. If you lack inspiration, you can import up to 5 videos, 5 advertising texts, 1 CTA, and 10 images into the TikTok automatic advertising creation tool. The social network algorithm will combine them in different ways in order to find the best performing combination according to your audience targeting. To define the audience that will see your TikTok advertising, several targeting criteria are offered by the mobile application. The main parameters are found to date such as –

 

• Gender, age.

• The geographic location, and language.

• The operating system used.

• Interests

 

TikTok videos can also be a great place to display business behind the scenes or content at the moment. With such a young demographic group, TikTok can be excellent for specialists in higher education marketing, and college and university students. SMEs such as entrepreneurship can use TikTok for increasingly popular test videos. You can shoot entire season sales in a fun accelerated video, and you can even add your own advertising music. You can produce easy-to-use step-by-step videos on TikTok, and even link them in their packaging. And clearly, according to the download statistics, you are reaching the correct notes with the users. Pay to advertise using the new TikTok campaign options.

 

Conclusion: Well-targeted audience

Faced with such expressive numbers, you must be thinking about registering your company on the platform, right? Well, take it easy, because there are points to consider. According to statistics, TikTok users have very specific characteristics. As most videos have a humorous tone, the audience is quite young, or rather, a teenager. Of course, this does not prevent you from using the tool if your audience is older, because, with the success that the app has been making, in a few more generations they can start using it. If you don’t know how to create the best video-sharing app, you can count on a professional Mobile application development company.